WB trade-in for Bluray programs!

I just saw this on Slickdeals.net and it's too good not to share.
Warner Bros' online store has a trade-in program where you can send in DVDs you own and get Bluray versions in return.
The movies cost either $4.95 or $6.95 each based on what title it is, and there are 91 titles in total.
WB pays you to mail them your DVDs only (you keep the cases), and they send you brand-new Blurays in brand-new cases.
Shipping is $4.95 per order or free if you order for more than $35's worth of stuff.
You can only trade in 25 separate movies per household.
The website is called DVD2BLU.
I looked at the list and I counted 10 DVDs I already own. :)
As soon as I get a Bluray player, I'm taking advantage of this!

I did some poking around and found that they have a similar program for HD-DVDs.
Just go to RED2BLU instead.
It works the same way, and there are 125 titles to choose from, including some boxsets
Prices are about the same, except for some TV show boxsets at $9.95.

I hope y'all find this useful!