Space is the place...

Sir Richard Branson forms Virgin Galactic, sponsors Scaled Composite's SpaceShip One X-Prize attempt, and signs a deal to build more ships, the first of which will be called "VSS Enterprise".

Virgin Galactic website.

I <3 Richard Branson!!! The guy kicks ass! And he has cool ideas! And he takes risks!!

If anybody is gonna take the rest of us to space, it's Richard!