McCain Repackaged

So there I was, surrounded by at least a hundred Drazis, and I couldn't find my w'tsai.
Oh wait, wrong story.

So there I was, at the local Ralphs (Krogers elsewhere), buying water and other beverages.
I was casing the Ben & Jerry's freezer ($2.50 a pint is a darn good price, non?) and happened to
glance at the DVD rack thoughtfully placed in the middle of the aisle (not isle).
I examined the cover art of various DVDs and noticed this:



Hmmmm, the blurb says "based on the memoir by John McCain and Mark Salter".
It's an A&E production and it focuses on the 5 years McCain spent as a Vietnam POW.
Scott Glenn plays McCain Senior. Wow. The DVD was released in 2005.
It's now 2008 and the studio has decided to create a cardboard sleeve to go over the DVD case.
Check this out:



I saw what you did there! :D

It's now "based on the best-selling memoir".
And it's being touted as "the true story of JOHN MCCAIN".
And there's a nice big American flag.
How festive!! :D

I love marketing...