Well it saves from having to wait for a brie to ripen, or worse find one that IS ripe. The way they're doing it there, too, allows it to be flavored as well. Probably longer life. PLUS it doesn't have that white mold encasing it.
Actually, it does have the white "mold" around it. It's hard to tell in the photo because the cellphone washes out the colors. Also, it makes it tougher to see if the brie is hard or beginning to soften. Normally, you'd look at the sides of the wedge. You don't want a hard brie, you want a semi-hard one. It tastes better.
My "carpool buddy" Dave says his french wife tells him that her friends at home think what we call "cheese" in the US is a joke. Especially stuff like http://en.wikipedia.org/wiki/Easy_Cheese http://www.oldfash.com/oldfash/products/squeeze+cheese.asp
They sent samples over to France, and got ROFL back. On the other hand, samples of "Slim Jims" generated "Send More _NOW_!!!" requests. *chuckle*
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Actually, it does have the white "mold" around it. It's hard to tell in the photo because the cellphone washes out the colors.
Also, it makes it tougher to see if the brie is hard or beginning to soften. Normally, you'd look at the sides of the wedge.
You don't want a hard brie, you want a semi-hard one. It tastes better.
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Sorry, could not resist.
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Especially stuff like
http://en.wikipedia.org/wiki/Easy_Cheese
http://www.oldfash.com/oldfash/products/squeeze+cheese.asp
They sent samples over to France, and got ROFL back. On the other hand, samples of "Slim Jims" generated "Send More _NOW_!!!" requests. *chuckle*
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